The fields
Workspace name. What this workspace is called in the switcher. Internal only. Website URL. Your site. This is not cosmetic: the website audit reads it, and a workspace without a valid website shows onboarding instead of Insights on every screen. Brand / product name. The name Surfaced looks for in AI answers. Get this exactly right, including how it is usually written. If assistants write “Acme Corp” and you enter “Acme Corporation”, mentions will be missed. Changing it later affects future measurements only: answers already collected keep the scores they were given, and would need re-analysis to reflect the new name. The form warns you when you edit it. Owned domains. Every domain that is yours. A citation to any of them counts as a citation of you, and they are highlighted on Sources. Your plan limits how many you can add. Workspace ID. Read-only, and what support will ask for. Changing any of this needs the owner or manager role; other members are sent to their account settings instead. Two things people look for here and will not find. What your business does, the description that shapes suggested prompts and generated content, is on the Business profile page under Knowledge. Where you sell is Target markets under Targeting. See Markets and languages.Owned domains matter more than they look
Most brands are cited on more than one hostname: a documentation site, a help centre, a blog on its own domain, a regional site, a product site separate from the corporate one. Every domain you do not list is a citation that does not count toward your citation rate, which is the most common reason that number is quietly understated. Subdomains of a listed domain are covered automatically; a different domain is not.Check Sources after a run or two. If you recognise one of your own properties among the unhighlighted rows, add it here.