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Setup is four screens and a wait. The decisions that matter come after, when you choose which questions are worth tracking every night.
1

Name your company and website

Sign-up pre-fills both from your email domain where it can. The website is not cosmetic: the audit reads it, and a workspace without a valid one shows onboarding instead of Insights on every screen.You can skip the website, but you will have no tracking until you add one.
2

Check what Surfaced read about you

Your site is analysed into an industry, a product type, an audience, likely competitors and keywords. Every field is editable, and two minutes here pays off: everything suggested later is built on it.If the analysis fails or is wide of the mark, enter the details by hand.
3

Choose your prompts

Surfaced generates a set of questions and tells you how many you can run inside your plan’s monthly response allowance.Pick the ones a real buyer would type before choosing a supplier. Leave the rest. You can add more later, and Prompts explains what makes a good one.
4

Run the first tracking run

This usually takes a few minutes. The first run deliberately asks every supported platform, so you get a complete picture before settling into your workspace defaults.Results appear as they land, so you do not have to wait on the page.

Then look at four things, in this order

Analytics. Your five headline figures. Read brand visibility first, and the note on periods and filters before you draw any conclusion from it, because the default view is narrower than most people assume. Prompts, grouped by brand visibility. This turns one number into a list of questions you win and questions you lose. Open two or three of the losses and read the answers themselves. Competitors. Click the rival that appears most. You get every prompt where they are recommended and you are not, which is the most directly useful list in the product. Audit report. The one screen you can act on today without waiting for another run. It tells you whether assistants can read and quote your site at all.

What to expect in week one

One run is a reading, not a measurement. The same question asked twice returns different wording and sometimes different recommendations. Give it several days before treating a movement as a trend. Platforms differ more than days do. Before concluding something changed, check the per-platform charts. The spread between two assistants on the same day is usually wider. Nothing you publish will show up yet. The engines have to re-read your site before a new page can be cited, and then a run has to ask the questions again. Judge content work over several runs.

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