The statuses
A New work paused chip appears when drafting has been held, usually because the workspace has used its monthly article allowance.
A brief can be edited freely until its run starts. After that it locks: an edit is refused rather than quietly changing what is being written. If you want a variation at that point, create a new brief.
What goes in one
Only the brief itself, what you want written, is required. Everything else falls back to your workspace settings: keyword, target markets, audience, category and search intent, a template, word counts and which sections to include. The field that costs you most is target markets. Each market-and-language row produces one article, so a brief with six rows is six drafts to review. Editing autosaves. Saving never starts generation.Where briefs come from
By hand. The Write article button, for when you know what you want to say. In bulk. One brief per line, or a CSV import that maps your own column headings and hands back a file of anything it could not resolve. From a finding. Accepting a suggestion on Gap trends, or Create brief on a content finding in Audit report, fills in the specifics: which page, which issue, what the answer has to cover. This is the path that keeps content work tied to evidence rather than to opinion. From the Inbox tab, where suggestions arrive to be accepted or ignored.The run
Starting a run generates one article per target, a target being a market and language pair. Each target moves through its own states:
Targets are independent: one language failing does not stop the others, and the run reports counts per state rather than a single pass or fail.
A run takes roughly eight to fifteen minutes per language. While it goes you can watch it: named agents report what they are doing, and the section being written streams in as it is composed. That live text is not saved, so reloading the page shows you the stored draft instead.
If a target already has a live page, you are asked whether to overwrite it or create a new version.