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A gap is something the answers say about you that is wrong, missing or out of date, or something a competitor is credited with that you also do. Gap trends shows the current set and how it has moved across runs.

The six kinds of gap

Severity and status

Severity runs critical → high → medium → low. Status runs:
  • New. Untouched. Outstanding.
  • Reviewed. Someone has looked. Still outstanding.
  • Actioned. You recorded that you addressed it. Terminal.
  • Dismissed. Explicitly decided against. Terminal, and hidden from the default view.
The filter also offers Addressed, which is actioned and dismissed together, so that clicking a card reading “5 of 10 addressed” shows you all five.
Accepting a brief against a gap does not close it. “Actioned” is a bookkeeping flag you set, not a verification that the answers changed. Whether they changed is what the next tracking run tells you.

The cards

Total gaps, critical, high priority, and progress. All four are clickable filters: clicking one shows exactly the rows it counted. Progress counts both terminal states, so dismissing everything reaches 100%. That is intended, since a dismissed gap is a decision you made. It does mean progress measures triage rather than improvement.

Locked gaps

A gap found only on platforms your workspace does not track is locked: shown as a teaser with a padlock, and excluded from every card, every count and every action on the page. This is the most confusing thing on the screen. A workspace can be sitting on dozens of outstanding critical gaps while the page reads Critical 0, because none of them were found on a tracked platform. The total card shows “+N locked” when that is the case. Two related details:
  • Nothing is locked if you track no platforms at all. Locking only begins once at least one is tracked.
  • The “All severity” and “All status” dropdown options count locked gaps; the individual options do not. “All” will not equal the sum of its siblings on a workspace with locked rows.

Running an analysis

Run analysis becomes available once you have a completed tracking run, since there is nothing to analyse before that. It can be cancelled, reports progress, and says so if it appears stuck. A failed run does not wipe your gaps. The page keeps showing the last analysis that completed and puts an amber notice above it, so a bad night never looks like a clean slate.

Actions

Per row: mark reviewed, mark actioned, dismiss, or accept a suggestion, which creates a brief in Content. In bulk: set status, set severity, or export the selected rows to CSV. Locked rows offer none of these.

What “no gaps detected” means

It means this analysis found none in the answers it read. It is not a verification that every claim about you is true, and the page says so. Read it as “nothing stood out” rather than “we checked everything”.