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Analytics is where you start. It answers “how are we doing” across every tracked platform, and every other Insights screen is a drill-in from one of its numbers.

What is on the page

Five KPI cards, each with the period’s figure, the fraction behind it, and a change against the immediately preceding window of the same length: brand visibility, citation rate, share of voice, average position and sentiment. Key takeaways, a short written read of what moved, when the last run produced a summary. Then three sections:
  • Your brand. Trend charts for all four moving metrics, then the same four split by AI platform, then a strip of the platforms you are not tracking.
  • Competitors. The ranking table that share of voice is measured against, plus average position by competitor. Clicking a row opens that entity’s detail.
  • Markets. Visibility by country and by language, loaded when you scroll to it.

Controls

The shared filter bar: a period button with presets and a custom range, a filters popover (tags, markets, languages, AI platforms, funnel stage, decision intent), and the branded/unbranded control where the workspace has branded prompts. Each per-platform chart also has its own metric toggle. All three of the behaviours that change what these numbers mean (the anchor day, the extra day on trailing presets, the plan history floor) are on Periods and filters.

Actions

Download PDF exports the current view, carrying the period you have selected, and is available to every member. Tracking runs are scheduled rather than started here; see Tracking defaults.

What you will see before there is data

Between 80% and 100% of a run, the dashboard is live but incomplete. Figures will move as the remainder lands. If you are taking a reading for a report, check the status pill first.

Two readings worth knowing

Brand visibility at 0% with citations still arriving. Your domain is being used as a source without your name appearing in the answer. The page says so inline when it happens, and Sources is where to look. A completed run with no chart data. A run can finish while every answer inside it failed, which writes no rollups. The page falls back to the last run that produced data rather than showing an empty chart, so a stale-looking screen after a run is worth checking against the run history.