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Content performance closes the loop. Everything else tells you where you stand or what to write; this tells you whether what you wrote is being used.

What is on the page

A leaderboard of your published pages ranked by how often AI answers cite them, with the period and the sort under your control: most cited, most recently cited, or fastest growing. Where your hosted blog is enabled, visits to it are shown alongside, so you can see cited-by-assistants and read-by-people next to each other.

How to read it

The top of the list is your evidence of what works. A page cited repeatedly is a page whose format, depth and sourcing the models find quotable. Treat it as a template for the next one. The bottom is more useful than it looks. A page published weeks ago with no citations is not necessarily bad content. The common causes, in order of how often they turn out to be the answer:
  1. The assistants cannot read it. Check Audit report: crawler access and indexability are the first gate, and nothing downstream matters until they pass.
  2. It answers a question nobody asks. Compare it against Prompts. Content written for a topic rather than for a question tends not to be cited for anything.
  3. It is too new. Re-reading takes time, and then a tracking run has to ask the questions again.
  4. It answers the question less directly than a competitor’s page. Sources will show you which page is being cited instead.

Expect a lag

Nothing published this week will appear here this week. The sequence is: the engines re-read your site, a tracking run asks the questions again, and the citations land in the next rollup. Judge a page after several runs. Judging it after one tells you about that run’s variance rather than about the page.

What it does not measure

Traffic. Being cited and being clicked are different things, and Surfaced sees the first. Hosted-blog visits are the exception, and they only cover the hosted blog. Conversions. No attribution from a citation to a customer exists here, and anyone who offers you one is estimating. Pages you did not publish through Surfaced. The leaderboard covers your content library. Citations of any page on your owned domains still count toward citation rate and still appear on Sources, which is the screen to use for your whole site.