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The sidebar has three sections. This page lists them in the order you see them, so you can go from a screen you are looking at to the page that explains it.

Insights: what is happening

Measurement. Nothing here changes anything; it tells you where you stand.

Improve: what to do about it

Actions is a single queue. Findings from across Insights arrive here as work, each with an owner and a status, so there is one list rather than five screens each holding their own to-dos.

Content: doing it

Settings

Workspace settings live behind the gear in the sidebar footer, not in the main sections. That is where the brand, the prompts, the competitors, the markets and the content-engine configuration are set. See Set up. Account and billing are in the same place: Members and roles, Billing and usage.

Finding the right screen from a question

  • Are we being recommended? → Analytics, brand visibility.
  • Why did our number drop? → Prompts, grouped by brand visibility, then read the answers.
  • Who is beating us, and where? → Competitors, then click the rival.
  • Why are we never cited? → Audit report.
  • What should I do first? → Actions.