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Sources lists the external links AI engines cited in the tracked answers. It tells you what the models are reading when they answer questions about your market, including which of your competitors’ pages are doing the work.

What is on the page

Three figures across the top:
  • Citation share. The share of answers in the period that cited any source. This is a property of the platforms rather than of you. See citation rate for the difference.
  • Citations. How many citation rows the period contains.
  • Unique domains. How many distinct domains were cited.
Then the table: Clicking a row opens the domain: which URLs were cited, how often, by which platforms, and the answers themselves.

What counts as a citation

One row per answer per URL. If an answer cites the same page twice, that is one citation; if it cites two of your pages, that is two. The domain is taken from the URL, lowercased, with www. removed, so www.example.com and example.com are one row. Different subdomains are not merged, because they are usually different properties.

Controls

Search, the shared period and filters, a source type filter, sorting on the first four columns, and page sizes of 25, 50 or 100.

Three things the filters do not do

The source-type filter does not move citation share. Filter to “News & Media” and the citations and unique-domain counts narrow; citation share stays where it was. It is measured over the whole period by design. Search does not move citations or unique domains either. It narrows the rows and the “N sources cited” count, but usage percentages keep their unsearched denominator, so a searched table’s percentages will not add to 100. The window is whole days. A custom range starting mid-day includes that entire day. The “last cited” date in the drill-in is a date rather than a timestamp for the same reason.

Known limits

Your own domain is in the table. It is highlighted rather than removed, and it counts toward citations and usage percentage. When you want “who else is being cited”, sort and skip your own row. Some citations are filed under the engine rather than the real source. Where a platform returns an opaque redirect instead of the destination (certain Google grounding and search-viewer links), the citation is recorded against Google, because the target is not in the URL. Those rows are real citations that cannot be attributed further. Citation share and citations come from different rollups. They are maintained separately and can disagree slightly. When a difference would change a decision, open the domain and count the responses.

Empty states

“No tracking runs yet” means no run has ever started, which is different from none completing. “No citations found” means the period contains none. Anything else empty is the filters, and the table says so in different words for each case.